While the Busy Signal is my platform for keeping my readers updated on the New York City people I feature in my Stories, I figured why not keep my readers updated on me? After all, I have been very busy these last 10 days preparing and executing a very special pop up shop for Nordstrom X GQ at treasure & bond, my full time place of employment. Treasure & bond is a concept store for Nordstrom in which 100% of the after expense profits are donated to NYC children's charities. It is an 11,000 sq. foot space on W Broadway in SoHo and usually houses everything from women's and men's apparel to jewelry to house wear and children's clothes.
For fashion week, however, treasure & bond opened its doors to GQ and Nordstrom to showcase GQ "picks" for men, some of which included the backpack, tie bar, pom pom hat, and the entire Todd Snyder Collection amongst others. The week was packed full of events including a kick-off party on Fashion's Night Out, trunk shows by Andrew Marc, True Religion, and AG, a football party, Mixology cocktail event, a personal appearance by John Varvatos, and concert featuring ZZ Top. Most of the events provided complimentary drinks, appetizers, shoe shines, and barber cuts and trims. Celebrities including Aziz Ansari, Rajon Rondo, Russell Westbrook, Howard Stern, Kris Humphries, Josh Bowman, Common, and many more were in attendance throughout the week including editors and industry big wigs such as Jim Moore, the Creative Director for GQ.
It was quite the production but I have to say how proud I was to be a part of the Nordstrom and treasure & bond family for executing such a successful event. It was a testament to the power of the combination of creativity, teamwork, endurance, patience, enthusiasm, positivity and hard work. Treasure & bond was quite the chameleon in between take downs and set ups for the various events. Below are some captured moments: