Meet Chloe King, the fabulously dressed social media guru behind @TibiPR. I met Chloe through work and was instantly taken by her laidback attitude and witty personality. With impeccable fashion sense and a charming personality, Chloe has the necessary tools for success in her back pocket, literally. Whipping out her iPhone, she may just take the world by storm with her #TibiOutakes (the hashtag used for all of her style shots) and keen insta-eye.
Learn more about Chloe's NYC perspective in the Q+A below:
Where are you from?
When did you move to NYC and why?
2011, because it's the only place to be (in the States) if you're in fashion!
One item you moved with and will keep forever?
My grandmother's insane fur coat.
What is your background?
I was a soccer player my whole life, so I thought I wanted to go into Sports Marketing. Turns out playing was way more fun than the business side so I decided to pursue similar work in an industry I'd always admired fashion.
What's something you've posted to social media that was risky but worked out better than you thought?
The first quote I posted on the @TibiPR instagram something humorous about how Vodka helps your dance moves. A major priority is always keeping imagery on-brand and elevated, but I found our followers loved seeing we also have a sense of humor. Record number of likes!
How is representing a brand on social media different than representing just your own personal account?
Everything you post carries weight, and needs to have a specific point of view that is not necessarily your own. For @TibiPR I am always thinking about what the Tibi girl is wearing... How is she wearing it? Where? What music does she like? Art? Etc. Although it sounds overwhelming, it is sort of a fun puzzle that you're constantly trying to piece together while the brand evolves.
What's the most valuable thing that your least favorite job taught you?
Be outgoing. You never know who you're going to meet, and when.
Looking back, what advice would you give to the freshly arrived version of you?
Don't sell yourself short. I had initially talked myself out of the fashion industry because I wasn't a fashion major at a fashion institute. I soon learned that there are other skills that make you an asset work ethic, creativity, personality, passion for the industry, taste level. I should have just gone for it sooner!
What's a moment of vulnerability you can remember?
Going to an event by yourself can usually make you feel vulnerable, especially with so many impressive personalities in the fashion industry. But you always end up meeting some fascinating people.
What can you call your proudest moment?
In recent memory? Being shot by Bill Cunningham!
What was going through your head the last time you were really frustrated with NYC?
NYC can be a very frustrating place usually because of the sheer volume of people! Not being able to get where you want to go easily, or on time, drives me crazy.
What is the best piece of advice you've ever received and from whom?
I love this quote from Diana Vreeland: You gotta have style. It helps you get down the stairs. It helps you get up in the morning. It's a way of life. Without it, you're nobody. I'm not talking about lots of clothes.
What's something you know today that you didn't know yesterday?
That 40% of Black Friday sales were from mobile this year. I love working in social media - because the space is still evolving, you are constantly learning new tricks, apps, etc.
[yep, there's more...]
My favorite nights are... usually with the lowest expectations.
I'm not a tourist but I still... stop and admire the Holiday windows on 5th Ave.
You'll usually find me...Somewhere in SoHo. There is so much to shop, eat, and drink around our office area.
My favorite phone apps are... Instagram, Snapchat, Uber, a biiiiiig fan of emojis.
If I'm going to splurge... it's usually something I've been pining after for weeks.
It's completely okay to do this alone... See a movie. The Angelika always has an amazing line up.
Don't trust... gypsy cabs! Seen Taken one too many times...
Do trust... your instincts when it comes to dressing. Working in fashion it's important to stay true to your own point of view, and what works best for your body.
When it comes to NYC I hate... sidewalks that become umbrella war zones on rainy days.
When it comes to NYC I love... the energy! Seeing an insanely chic woman on the street, or discovering a cool new restaurant on the most unlikely block.
I'll move out of NYC when... I'm ready! Which I have a feeling won't be for a while. There's really no place like it!
[Follow @TibiPR here]