This Saturday I headed to By Brooklyn for the Fall 2012 release of The Vanity Project t-shirts. The Vanity Project collaborates exclusively with non-profit charities taking each charity's logo and putting it on shirts which are sold on The Vanity Project's website. 51% of the proceeds from each sale go back to the charity featured on the shirt sold. Co-founders Omri and Jason (who's story I featured here) were at the event representing their brand and selling their shirts to the various groups of people who walked through the doors of By Brooklyn, a shop dedicated to selling goods made in Brooklyn that shared their outdoor space with the guys.
It was a successful event with a large show of people supporting The Vanity Project's causes, some of which include Fallen Soldiers and Children's Aids Society. After recently writing a story on Omri and Jason and the conception of their brand, it was great to see their vision supported by people who believe in mixing fashion and philanthropy. We all want to look good but The Vanity Project's message is we can look good and #weareal too.